Thursday 28 May, 2026
Most African businesses try to be everything to everyone. The result? Mediocrity at scale.
A fox is cunning, fast, and clever. A hedgehog does ONE thing when attacked — rolls into a ball of spikes. And the fox never wins.
What’s the one thing your business can do better than anyone in the world?
Not what you want to be best at. Not your five-year plan. What you actually can be best at — right now, with what you have.
Find that. Follow it like a mantra. Ignore the rest.
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